Cycling in the City: A 200-Year History was a temporary exhibition at the Museum of the City of New York which ran from March – October, 2019. The exhibition showcased more than 150 objects which included; bikes, related apparel and printed ephemera which revealed the complex, creative, and often contentious relationship between New York City and the bicycle. Pure+Applied worked with the MCNY team across different elements of the exhibition including; conceptual development, floorplan and elevation design, case layouts, graphic identity and system design, exhibition graphics and installation. The central structure resembles a historic velodrome which showcases the 14 bikes.